Privacy Policy

Effective Date:  9/25/2023

This Privacy Policy describes how Car IQ Inc. (“Car IQ”) and its subsidiaries collect and use your personal data that you provide in connection with Car IQ products and services, including your usage of the Car IQ web site available at

In this Privacy Policy, the above are referred to collectively as the “Products.” Any device, including a computer, mobile phone, or a vehicle, including or integrating Car IQ technology or services is referred to in this Privacy Policy as a “Device.” This policy describes the choices available to you regarding our use of your personal data and how you can access and update this data. Products include software and services that we own and operate directly, as well as software and services that we market or provide from or on behalf of third parties.

If you are an individual user of the Products or Devices in connection with a contract or similar agreement between Car IQ and a third party, the terms and conditions of that agreement also apply to data that may be collected in connection with your use of the Products and Devices. Please review that agreement for additional detail regarding such data. Your continued usage of the Products or Devices signifies your agreement to the data-related terms contained in that agreement, if any.

If  you  have  any  questions  regarding  this  Privacy  Policy,  please  contact  us  at By using any of the Products you agree to be bound by this policy. If you do not agree to the terms of this Privacy Policy, please do not provide us with any personal information and do not use the Products.

The  Products  are  intended  for  a  general  audience.  We  do  not  knowingly  collect  personal information from children under the age of 13. We will delete any personal information collected that we later determine to be from a user younger than the age of 13. If you are a parent or guardian of a child under the age of 13 and you believe he or she has disclosed personal information to us, please contact Customer Service using the contact information below.

The Products are provided to users from systems in the United States. If you are from outside the United States and use the Products, please be aware that the data protection laws in the United States may differ from those of the country where you are located, and your personal information may be subject to access requests from governments, courts, or law enforcement in the United States according to the laws of the United States. In addition, such data may be stored on servers located outside your resident jurisdiction and in jurisdictions that may have less stringent privacy practices than your own. By using the Products or providing us with any information, you consent to the transfer to, and processing, usage, sharing, and storage of your information, including personal information, in the United States as set forth in this Privacy Policy.

If you are a California resident, you may have certain rights as provided in the California Consumer Privacy Act (“CCPA”).  For the CCPA-specific provisions of this Privacy Policy, please see Section VII below.

I. Information Collected via the Products

Car IQ may obtain various types of personal data about users of the Products or Devices and non-customer website visitors. This data may include:

  • Contact information (name, address, phone number, and email address);

  • Information about products ordered, purchased or provided;

  • Information collected through Internet-based and e-commerce activities such as information obtained from log files, cookies, clear gifs (i.e., web bugs), images, and scripts;

  • Customer service and demographic data and information about your prior experiences with Car IQ’s products;

  • Device location and other vehicle-related data;

  • Information collected from our third-party service providers; and

  • Other transaction-related data.

We also may use certain tracking technologies described below to collect, store, or accumulate certain non-personally identifiable information concerning your use of the Products, including your browsing  history,  preferences,  internet  addresses,  unique  identifiers,  Device  types,  Device location, and other similar information.

II. Information Collected Through Software and Services

When providing the Products we may also collect the following information about your Devices, including:

  • Device information, such as the operating system version, processor type, memory space, and the like;

  • Information  about  software  on  your  Device,  including  the  version  of  certain software programs and when they were installed and/or upgraded; and

  • Information collected from logs, configuration files, and other system or software-level information.

We will retain your information for as long as your account is active and as needed to provide the Products.  We  will  retain  and  use  your  information  as  reasonably  necessary  to  conduct  our business, comply with our legal obligations, resolve disputes, and enforce our agreements.

III. Information Usage

You hereby agree that Car IQ may use the personal data you submit in order to:

  • Accomplish its business purposes, including to deliver or provide the Products, establish or maintain customer and business relationships, improve the Products, provide access to Internet-based and e-commerce activities, perform accounting functions, and conduct other activities as necessary or appropriate in connection with the Products.

  • Market its products and services to you, and the products and services of its third-party partners, including to send you information about products, services, or promotions.  The frequency of such messages may vary, and messaging and/or data rates may apply in the case of text messages.  We will not share your mobile telephone numbers with third parties without your advance express permission, which may be revoked at any time.

  • Opt-Out:    You  may  opt  out  of  these  promotional  communications  by following the instructions in each message, or by contacting us at

  • Send you service updates, announcements, and alerts related to the Products, including notices of security incidents, downtime, or planned maintenance. You may not opt-out of these service communications. If you do not wish to receive them, you have the option of deactivating your account and ceasing your use of the Products.

In addition, Car IQ may sell, transfer, or disclose personal data to our service providers under written contracts as needed for such service providers to perform services on our behalf, including to  fulfill  our  obligations  to  you.  Service  providers  and  business  partners  that  are  provided information under this section will not use personal data for any other purposes. If Car IQ has knowledge that a Car IQ business partner or service provider is processing your personal data in a way that is contrary to this Privacy Policy, Car IQ will take reasonable steps to prevent or stop such processing. In such case, you agree that Car IQ will not be held liable for the misuse of your data.

Car IQ may sell, transfer, or disclose personal data, including your contact information (except
for your mobile telephone number), to its affiliates, licensees, partners, and other third parties as appropriate  in  accordance  with  the  terms  of  written  agreements  for  legitimate  business  or
marketing purposes.

Car IQ will, in its sole discretion, disclose your personal data to third parties in certain additional limited cases:  (1) when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with the rights of Car IQ or its customers and vendors; (2) when we believe in good faith that the law requires us to do so; (3) to a subsequent owner, co-owner, or operator of a website or product or in connection with a merger, consolidation, or restructuring, or the sale of substantially all of our interests and/or assets, or other corporate change, including during the course of any due diligence process; and (4) in situations involving threats to the physical safety of any person.

IV. Information Security

Your data is of the utmost importance to us. We use Secure Sockets Layer (SSL) and other transmission technologies to encrypt your personal data so it cannot be read in transit. In addition, we use secure technology, privacy protection controls, and restrictions on employee access to safeguard your personal information in storage.

Please note, however, that although we employ industry-standard security measures to safeguard the security of your personal information, no transmissions made on or through the Internet are guaranteed to be secure. Therefore, we cannot ensure the absolute security of any information you transmit to us, and you use our Products and provide us with your information at your own risk.

V. Tracking Technologies

We and our marketing partners, affiliates, or analytics or service providers, may use technologies such as cookies, beacons, tags, browser and Device fingerprinting and location tracking, network traffic  monitoring,  active  scripting,  recognition  technologies  and  scripts,  to  analyze  trends, administer the Products, tracking users’ movements through the Products, tracking Devices’ location and other vehicle data and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis.

We may not control those tracking technologies and are not responsible for them. However, you consent to potentially encountering third-party tracking technologies in connection with use of our Site and accept that our statements under this Privacy Policy do not apply to the tracking technologies or practices of such third parties.

There may be other tracking technologies now and later devised and used by us in connection with the Products. Further, third parties may use tracking technologies in connection with our Products, which may include the collection and storing of information about your online activities over time and across third-party websites or online services.

We may partner with one or more third parties to either display advertising on the Products or to manage our advertising on other sites. Our third-party partner(s) may use tracking technologies to gather information about your use of the Products and other websites to provide you targeted advertising based upon your browsing activities and interests. If you wish not to have this information used for the purpose or serving you targeted ads, you may be able to opt-out by visiting:    http:/  or http:/

Statements regarding our practices do not apply to the methods for collecting information used by these third parties or the use of the information that such third parties collect. We do however work with third parties to make efforts to have you provided with information on their practices and any available opportunity to exercise choice. We make no representations regarding the policies or practices of third-party advertisers or advertising networks or exchanges or related third parties.

VI. Other Services

If you click on a link to a third-party site, you will leave the site you are visiting and be redirected to the site you selected. Because we cannot control the activities of third parties, we do not accept responsibility for any use of your personal data by such third parties, and we do not guarantee that they will adhere to the same privacy policies as Car IQ. We encourage you to review the privacy policies of any other service provider from whom you request services. If you visit a third-party site that is linked to a Product, you should read that third-party site’s privacy statement before providing any personal data.

Our Products may include social media features, such as the “Share This” button that allows you to like us on Facebook or share our content on Twitter. These features may collect your IP address and information regarding your use of the Products. Social media features are either hosted by a third party or hosted directly on our systems. Your interactions with these features are governed by the privacy statement of the applicable company.

VII. California Do Not Sell Notice and Information Request

If you are a California resident, the CCPA provides you with the right to opt out of the "sale" of
your "personal information." We may allow some of our advertising partners to collect certain
pieces of information from our site visitors, such as Device identifiers, cookies, advertising IDs, IP addresses, and usage activity, so that we and our partners can deliver ads that are more
relevant to you. This type of information sharing with our advertising partners may be considered
a  "sale"  under  the  CCPA.  If  you  want  to  opt  out  of  these  activities,  please  contact  us  at  Please note that some or all of the Products may not function if you
choose to opt out of such activities.

If you are a California resident, California Civil Code Section 1798.83 allows you to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for the third parties’ direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding twelve calendar months. If you are a California resident and would like to make such a request, please submit your request in writing to:

Car IQ Inc.
150 California Street, Suite 1025
San Francisco, CA 94111

VIII. Miscellaneous

You can access, update or correct your information, or otherwise ask us questions about this Privacy Policy by contacting Car IQ as follows:

Car IQ Inc.
150 California Street, Suite 1025
San Francisco, CA 94111

We may update this Privacy Policy from time to time to reflect changes to our information practices. When we make changes to this Privacy Policy, we will revise the “Effective Date” at the beginning of this Privacy Policy. If the changes to the Privacy Policy are material, we will notify you a notice within the Products or via email if we have your email address on file.

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